“OPEN”
[Site address]
38, Sinheung-ro, Yongsan-gu, Seoul, Republic of Korea
40, Sinheung-ro, Yongsan-gu, Seoul, Republic of Korea
Location: Haebangchon
What makes Haebangchon “FUN”?
The fun found in winding alleys, open terraces, and people who express themselves freely
A place full of openness—for everyone and by everyone
KEY IDEA 1
Road
Party Zone
A flow where people pass each other (Road) and come together to celebrate (Party Zone)
KEY IDEA 2
All spaces are open and interconnected
Each floor centers around a Party Zone
Roads are designed to foster the joy of encounter
[Existing Brand Elements]
3
BEHIND
aNALYSIS
The Booth Brewing
[Existing Brand]
: A beer brand that embraces “FUN”
＋
－
The brand color was effectively utilized, clearly reflecting the brand's identity.
The render quality and level of detail were lacking in completeness.
＋
The overall level of completion improved compared to previous stages.
－
The absence of brand colors resulted in a lack of distinctiveness.
The overall level of completion improved compared to previous stages.
＋
－
Using only red tones failed to convey the brand's unique atmosphere.
beer bar _ the booth brewing
What is "fun"?
Designing a beer bar that fully embraces the essence of fun.
Fall 2021
Project for [spatial design studio 1]
Team (3 members)
